Field Log
Red Bull Deep Dive: Designing + Manufacturing a Commercial Bar for an Iconic Brand
We turned Red Bull’s iconic branding into a bar fit for the hospitality industry. Take a look to see how we made it happen.
At Tinker Tin, we’re no strangers to Red Bull. We love working with the iconic brand, and as a team that thrives on adventure (our founder Jaime, lived in a trailer while surfing along the coast of Australia), we can’t help but vibe with Red Bull’s love of extreme sports.
So when they asked us to design + manufacture a hospitality bar, we couldn’t help but say yes!
Design + manufacture a commercial bar for a hospitality
event, bringing Red Bull’s brand and energy to life.
“Red Bull is known for its deep involvement and support of extreme sports and high performance athletes. This sets them apart from their competitors in a large way.”
- Jaime Holm, Tinker Tin Founder and VP of design
“So, we asked the question - how does this persona translate into a hospitality setting?”
First we analyzed Red Bull’s iconic design.
Then, we paired this with insights about the Food and Beverage industry and hospitality guests. Think clean, yet homey.
Of course, we had to have their logo front and center. We built the color palette and textures around it, inspired by the Red Bull can itself: a stainless steel bar with a wooden recreation of their iconic rhombus. We chose wood to soften the look and add to the hospitality environment. Then, we added a linen light fixture to add to the homey hospitality vibe.
AUTHENTIC STAINLESS STEEL
We <3 stainless steel. Sure, it’s a bit more high-end than powdered-coated steel, but we wanted to add an elevated touch while highlighting Red Bull’s sleek, high-performance branding.
NATURAL WOOD ACCENTS
We love how the wood accents soften the steel and add a warmth that fits right into a hospitality environment.
